The Silver Economy: An Ageing Society in the European Union

The "Silver Economy" is a system of goods and services that aims to leverage the purchasing potential of seniors and satisfy their consumption needs. The book reviews the phenomenon of ageing of the EU population over 50 and presents a multidimensional view of the potential for the development of this group's economic, social, medical, family, personal, and technological demand in the early 21st century. It argues that the Silver Economy will grow in importance and profitability every year in various areas, including health, finance, employment, leisure, and well-being, education, and the use of digital tools.

Format: Hardback
Length: 98 pages
Publication date: 04 October 2023
Publisher: Taylor & Francis Ltd

The concept of "old" has undergone a significant transformation over time, driven by demographic shifts and the growing prevalence of an ageing population. In recent decades, this topic has been widely debated, as the characteristics of seniors in the 21st century differ markedly from those of their counterparts in the past. Not only has the profile of seniors changed, but their role as contributors to human activity has also expanded, leading to a growing demand for products and experiences.

To address this demand, a term known as the "Silver Economy" has emerged. It refers to the system of goods and services designed to leverage the purchasing power and consumption needs of seniors, encompassing various aspects such as living, health, tourism, cultural activities, information, and communication. This economy recognizes the importance of catering to the unique requirements of this demographic group, which is projected to grow significantly in the coming years.

In this book, the phenomenon of ageing in the European Union (EU) population over 50 is examined in detail. It provides a comprehensive view of the potential economic, social, medical, family, personal, and technological demands of seniors in the early 21st century. The authors argue that the Silver Economy will continue to grow in importance and profitability across various sectors, including health, finance, employment, leisure, well-being, education, and the use of digital tools.

Chapter 4 of this book is available for free in PDF format, offering valuable insights for policymakers and business players seeking to tap into the growing and evolving demand of the ageing population. The world is currently facing a unique challenge: the coexistence of a long-lived population alongside the increasing popularity of digital technologies. This book provides valuable guidance on how to achieve economic development while navigating this complex landscape.

Weight: 367g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032455068