Implanting Strategic Management

This updated edition of Ansoff's groundbreaking work on strategic management offers a comprehensive approach to guiding firms through turbulent environments, with up-to-date case studies and simplified figures. It emphasizes the importance of responding quickly and strategically to unpredictable change, and promotes a strategic success model to optimize a firm's performance.

\n Format: Hardback
\n Length: 592 pages
\n Publication date: 12 November 2018
\n Publisher: Springer International Publishing AG
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Strategic management is a crucial aspect of business success, and this latest edition of Ansoff's groundbreaking work is a must-read for anyone looking to navigate the complex and ever-changing business landscape. Written more than 25 years after the last edition, this updated version offers a comprehensive approach to guiding firms through turbulent environments. In today's digital age, where rapid change is the norm, the ability to respond strategically to unpredictable events can be the difference between success and failure.

This book is based on a strategic success model that demonstrates how to optimize a firm's performance. It provides a step-by-step methodology for analyzing a firm, making it an invaluable resource for managers, students, and researchers alike. The book covers a wide range of topics, including market analysis, competitive strategy, and strategic planning. It also includes case studies and examples from real-world businesses, which help to illustrate the practical applications of strategic management principles.

One of the key strengths of this edition is its simplified figures and tables, which make it easier to understand and apply the concepts discussed. The book is also written in a clear and concise manner, making it accessible to a wide audience. Whether you are a seasoned manager looking to enhance your skills or a student seeking to gain a deeper understanding of strategic management, this book is an essential resource.

In conclusion, Ansoff's work on strategic management is a timeless classic that has stood the test of time. This latest edition, updated for the digital age, offers a comprehensive and practical approach to guiding firms through turbulent environments. With its step-by-step methodology, simplified figures, and real-world case studies, it is an invaluable resource for anyone looking to think and act strategically. So, if you are ready to take your business to the next level, pick up a copy of this book and start implementing its strategies today.

\n Weight: 1048g\n
Dimension: 160 x 232 x 38 (mm)\n
ISBN-13: 9783319995984\n
Edition number: 3rd ed. 2019\n