Fostering Employee Buy-in Through Effective Leadership Communication

This book provides new leaders with insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. It argues that employees buy in to change when they collectively feel engaged in meaningful work that will enrich the lives of customers, employees, and investors. Through an absorbing fiction-like retelling of an organization's successful navigation of change during the 2007 mortgage crisis, it establishes a framework for leaders to understand the principles behind how and why buy-in is generated in organizations.

Format: Paperback / softback
Length: 280 pages
Publication date: 30 July 2021
Publisher: Taylor & Francis Ltd

This captivating book delves into the realm of leadership communication, offering invaluable insights for aspiring leaders seeking to excel in their roles. Through a comprehensive case study of leadership communication during organizational change, the author provides a treasure trove of tools and skills essential for becoming effective and motivating communicators. By adopting a holistic approach to communication and leadership, the book emphasizes the importance of engaging employees in meaningful work that not only benefits customers but also enhances the lives of employees and investors.

Drawing from ethnographic research, the book weaves an engaging narrative that unfolds against the backdrop of the 2007 mortgage crisis. This fictionalized account serves as a powerful framework for leaders to understand the principles behind generating buy-in within organizations. By presenting these principles in a visually compelling and practical manner, the book enables readers to grasp the intricacies of leadership communication and apply them in real-world scenarios.

Fostering Employee Buy-in is an invaluable resource for introductory leadership communication, management, and business courses. It is also an excellent choice for new leaders who are passionate about driving organizational change and inspiring their teams. With its comprehensive coverage, practical examples, and thought-provoking insights, this book equips leaders with the skills and knowledge necessary to communicate effectively, foster engagement, and drive positive change within their organizations.

Weight: 442g
Dimension: 152 x 227 x 30 (mm)
ISBN-13: 9780367626365