Global Business Strategy: Asian Perspective

The second edition of Global Business Strategy provides novel insights on how a firm can formulate a successful approach toward its global business from both the Western and Asian perspectives, including new theories and techniques like creating shared value (CSV), the global value chain, platform strategy, and business ecosystem. It is a useful companion for students, business practitioners, policymakers, and readers interested in competitiveness and business.

Format: Hardback
Length: 388 pages
Publication date: 11 February 2022
Publisher: World Scientific Publishing Co Pte Ltd

This second edition of Global Business Strategy, a comprehensive guide to formulating successful strategies for global business, offers novel insights from both Western and Asian perspectives. Its overarching goal is to bridge the gap between these diverse viewpoints, providing a comprehensive understanding of global business operations.

Incorporating the latest business theories, techniques, and cases, this edition is a valuable resource for students, business practitioners, policymakers, and anyone interested in competitiveness and business. It includes new and innovative approaches such as creating shared value (CSV), the global value chain, platform strategy, and business ecosystem, which are essential tools for enhancing competitiveness and maintaining sustainability in today's rapidly changing international business environment.

The relevance of this book is underscored by the critical challenges facing firms today, including trade tensions between the United States and China, the emergence of emerging technologies like artificial intelligence and digital transformation, and the unprecedented disruptions caused by the coronavirus pandemic. These factors highlight the need for a comprehensive and adaptable global business strategy that can navigate these complex challenges and seize opportunities for growth.

The authors of Global Business Strategy have done an excellent job in presenting the material in a clear and accessible manner, making it suitable for a wide range of readers. The book is organized into well-defined chapters, each covering a specific aspect of global business strategy. Each chapter includes relevant examples, case studies, and exercises to reinforce the concepts discussed, allowing readers to apply the knowledge gained to real-world situations.

In conclusion, this second edition of Global Business Strategy is a must-read for anyone seeking to excel in the global business landscape. It provides a comprehensive and insightful perspective on global business operations, offering valuable insights and practical strategies for success. Whether you are a student, business practitioner, policymaker, or simply interested in understanding the world of business, this book will be a valuable companion on your journey.

Weight: 708g
Dimension: 160 x 235 x 29 (mm)
ISBN-13: 9789811236174
Edition number: Second Edition