The Oxford Handbook of Luxury Business

The Oxford Handbook of Luxury Business is a comprehensive resource that covers various perspectives on the luxury industry, including conceptual foundations, production, branding, distribution, globalization, and sustainability. It is essential for students, researchers, and industry professionals.

Format: Hardback
Length: 672 pages
Publication date: 27 April 2022
Publisher: Oxford University Press Inc

This groundbreaking volume brings together the insights of esteemed experts from various fields of study to provide a comprehensive exploration of the multifaceted world of luxury business. Spanning a wide range of social science approaches, the book delves into essential topics such as the conceptual foundations and historical evolution of the luxury industry, the intricate process of producing luxury goods, the art of crafting compelling luxury branding and marketing strategies, the challenges of distributing luxury products, the impact of globalization on markets, and the critical ethical, social, and environmental considerations that shape the industry.

As a vital resource for students and scholars alike, as well as for forward-thinking industry professionals, The Oxford Handbook of Luxury Business offers a comprehensive and authoritative perspective on the ever-evolving landscape of luxury. By examining these key aspects, the book provides valuable insights into the complex dynamics that drive the luxury market, enabling readers to gain a deeper understanding of the industry's challenges, opportunities, and the critical role it plays in shaping our modern world.

The first chapter, titled "Introduction," sets the stage for the book by providing a comprehensive overview of the luxury industry. The authors introduce the key concepts and frameworks that will be explored throughout the chapters, highlighting the interdisciplinary nature of the study and the importance of considering multiple perspectives.

Chapter 2, "Conceptual Foundations and Evolution of the Luxury Industry," delves into the theoretical foundations of luxury business. The authors examine the historical development of luxury, exploring the factors that have shaped its perception and consumption over time. They also explore the role of cultural, social, and economic factors in the creation and perpetuation of luxury, as well as the impact of technological advancements on the industry.

Chapter 3, "The Production of Luxury Goods," takes a closer look at the processes involved in creating luxury products. The authors explore the craftsmanship, materials, and production techniques that are employed to produce high-quality, exclusive goods. They also examine the role of design and branding in creating a luxury image and the challenges of maintaining product authenticity and exclusivity.

Chapter 4, "Luxury Branding and Marketing," explores the art of creating and sustaining a luxury brand. The authors discuss the importance of brand identity, storytelling, and customer experience in building and maintaining a premium brand. They also examine the strategies used by luxury brands to differentiate themselves from their competitors and create a unique market position.

Chapter 5, "Distributing Luxury," examines the challenges and opportunities associated with distributing luxury products. The authors explore the various channels through which luxury goods are sold, including retail stores, online platforms, and private sales. They also examine the role of distribution in creating a seamless customer experience and the challenges of managing inventory and logistics in a fast-paced, global market.

Chapter 6, "Globalization and Markets," explores the impact of globalization on the luxury industry. The authors examine the global distribution of luxury brands, the cultural differences that influence consumer preferences, and the strategies used by luxury brands to adapt to different markets. They also discuss the challenges of managing international operations and the importance of localizing marketing strategies to resonate with local consumers.

Chapter 7, "Issues of Morality, Inequality, and Environmental Sustainability," examines the ethical, social, and environmental considerations that shape the luxury industry. The authors discuss the role of corporate social responsibility, sustainable sourcing practices, and the role of luxury brands in promoting social and environmental causes. They also examine the challenges of balancing luxury with sustainability and the potential for luxury brands to drive positive change in society.

In conclusion, The Oxford Handbook of Luxury Business is a comprehensive and indispensable resource for anyone interested in the study of luxury business. By bringing together the insights of leading experts from diverse fields of study, the book offers a rich and nuanced understanding of the industry's past, present, and future. Whether you are a student, researcher, industry professional, or simply a passionate enthusiast of luxury, this book provides valuable insights and perspectives that will enhance your understanding of the complex world of luxury.

Weight: 1230g
Dimension: 258 x 186 x 40 (mm)
ISBN-13: 9780190932220