Social Selling: Techniques to Influence Buyers and Changemakers
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Product details
| Management number | 201818269 | Release Date | 2025/10/08 | List Price | $15.31 | Model Number | 201818269 | ||
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Social Selling is a practical guide to implementing a social selling strategy and driving revenue, competitive advantage, and market share through social networks. It covers important subjects such as networking purposely, building social media trust, and developing real influence and authority. The second edition of the book captures the latest changes and developments in the industry and is accompanied by new introductory chapters, case studies, and digital business chapters.
Format: Paperback / softback
Length: 328 pages
Publication date: 03 November 2022
Publisher: Kogan Page Ltd
Discover the secrets to reaching and engaging with the modern buyer in this bestselling guide! Social Selling offers a comprehensive roadmap for implementing a successful social selling strategy, leveraging social networks to drive revenue, competitive advantage, and market share. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this second edition of Social Selling is a must-read for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations.
In this comprehensive guide, you'll learn how to create digital communities and build meaningful relationships online, turning them into sales. You'll discover practical tips, checklists, and examples to help you navigate the complexities of social selling, including how to network purposefully, build social media trust in a mistrustful time, and develop real influence and authority in your subject area.
The second edition of Social Selling has been revised to reflect the latest changes and developments in the industry. It includes a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, and new case studies by leading industry experts. This book is a valuable resource for anyone looking to stay ahead of the curve and maximize the potential of social selling in their business.
So, whether you're a sales professional, digital sales director, or social media executive, Social Selling is the ultimate guide to unlocking the full potential of social selling and driving success in today's digital landscape. Don't miss out on this essential resource!
Weight: 500g
Dimension: 156 x 231 x 22 (mm)
ISBN-13: 9781398607323
Edition number: 2 Revised edition
Business
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