Corporate Social Responsibility and Employer Attractiveness: An International Perspective

This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It considers the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. The research design is outlined and employer related preferences of 4783 graduates and students from 22 countries are discussed. The most important criteria for employer choice are reflected against the socio-economic background and the characteristics of CSR in the countries in question. Implications for global employer branding are derived.

Format: Paperback / softback
Length: 399 pages
Publication date: 21 December 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book delves into the fascinating realm of young job seekers' preferences regarding corporate social responsibility (CSR) compared to other non-CSR-related employer attributes. It takes into account the intricate interplay of cultural and socio-economic factors, offering a unique global perspective. The book begins by providing a comprehensive overview of the impact of CSR on employer attractiveness, shedding light on the factors that shape CSR preferences among young job seekers across the globe.

In the subsequent section, the research design is meticulously outlined, encompassing a survey conducted with 4783 graduates and students from 22 countries worldwide. This diverse sample provides valuable insights into the diverse preferences of job seekers regarding employers.

The third chapter presents the research results, organized into distinct cultural clusters. These results highlight the most significant criteria that job seekers consider when making their employer choices, taking into account both their socio-economic backgrounds and the specific characteristics of CSR practices in the countries under examination.

Finally, the book summarizes the findings and draws insightful implications for global employer branding. It underscores the importance of incorporating CSR into employer strategies to attract and retain talented individuals, particularly in the context of a rapidly evolving job market.

This book is a valuable resource for HR professionals, recruiters, and anyone interested in understanding the evolving landscape of employer preferences and the role of CSR in shaping the job market. Its comprehensive analysis and insightful conclusions offer valuable insights into the preferences of young job seekers and the potential for global employer branding.

Weight: 629g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030688639
Edition number: 1st ed. 2021