Content Marketing Strategy: Harness the Power of Your Brand's Voice

Content marketing is a crucial part of the marketing plan, but many businesses do not take a strategic approach. Robert Rose, Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, helps transform brands by honing their content marketing. His book, Content Marketing Strategy, explains how top brands are streamlining their content and how marketing strategists can scale their methods to create business success.

Format: Paperback / softback
Length: 224 pages
Publication date: 03 September 2023
Publisher: Kogan Page Ltd

Do you know the secret to turning the attention your content receives into profit? With a well-crafted content marketing strategy, you can achieve just that! An organization's content serves as a powerful communication tool that speaks directly to its consumers. While content marketing is undoubtedly a crucial component of any marketing plan, many businesses fail to approach it strategically. Fortunately, Robert Rose, the Chief Strategy Advisor for the Content Marketing Institute and the CEO and Chief Strategy Officer for The Content Advisory, is here to help transform brands through his expert guidance. In his book, "Content Marketing Strategy," Rose takes readers on a journey to uncover the secrets of successful content marketing. He shares his scalable and strategic approach, which has helped numerous businesses achieve remarkable success.

Chapter 1: Building a Strong Content Marketing Team
In this chapter, Rose emphasizes the importance of assembling a dedicated and skilled content marketing team. He advises marketing strategists to stack their team with professionals who excel in various areas, such as content creation, copywriting, design, and analytics. By having a diverse team, organizations can ensure that their content is of high quality, resonates with their target audience, and achieves their marketing goals.

Chapter 2: Collaborating with Marketing and Branding Professionals
Rose emphasizes the significance of working closely with marketing and branding professionals to establish a consistent tone and message across all content channels. He suggests that marketing strategists should collaborate with these professionals to develop a unified brand voice that resonates with their target audience and aligns with the organization's overall marketing strategy. This collaboration ensures that the content is not only informative but also consistent with the brand's image and values.

Chapter 3: Setting Meaningful Goals for Your Content Strategy
Setting meaningful goals for your content strategy is crucial to its success. Rose guides marketing strategists to define clear and measurable objectives that align with their business goals. He emphasizes the importance of setting specific, achievable, relevant, and time-bound (SMART) goals to ensure that the content marketing efforts are focused and effective.

Chapter 4: Implementing Your Content Strategy
Once you have defined your content strategy, it's time to put it into action. Rose provides practical tips and techniques for implementing your content marketing plan effectively. He covers topics such as content creation, distribution, and promotion, and emphasizes the importance of measuring and evaluating the results to make informed decisions and optimize your content marketing efforts.

Chapter 5: Measuring the Results of Your Content Marketing
Measuring the results of your content marketing is essential for understanding its impact on your business. Rose offers insights into how to measure and analyze the performance of your content, including key performance indicators (KPIs) such as engagement, conversions, and brand awareness. He also provides tips on how to use data-driven insights to improve your content strategy and achieve better results.

In addition to these chapters, "Content Marketing Strategy" is filled with compelling examples from leading brands in content marketing, such as Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics. These examples showcase the strategies and techniques that these brands have employed to achieve remarkable success in their respective industries.

By following the principles and strategies outlined in "Content Marketing Strategy," marketing strategists can transform their brands and optimize their content marketing efforts. Whether you are a small business or a large enterprise, this book offers valuable insights and practical tips that will help you create a meaningful content marketing strategy that drives business success.

So, if you are ready to take your content marketing to the next level, pick up a copy of "Content Marketing Strategy" today and start your journey toward content marketing excellence!

Weight: 354g
Dimension: 155 x 234 x 14 (mm)
ISBN-13: 9781398611504