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Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
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Product details
| Management number | 201814852 | Release Date | 2025/10/08 | List Price | $14.47 | Model Number | 201814852 | ||
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Format: Hardback
Length: 256 pages
Publication date: 25 June 2024
Publisher: Columbia University Press
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
Weight: 582g
Dimension: 242 x 166 x 27 (mm)
ISBN-13: 9780231208260
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Automotive Oils & Fluids
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