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Management number | 201814213 | Release Date | 2025/10/08 | List Price | $77.70 | Model Number | 201814213 | ||
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Category |
Format: Hardback
Length: 360 pages
Publication date: 03 December 2024
Publisher: Sage Publications Ltd
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
Weight: 950g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529624250
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