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Hitmakers: How Brands Influence Culture

Hitmakers: How Brands Influence Culture

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Product details

Management number 201814128 Release Date 2025/10/08 List Price $17.15 Model Number 201814128
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 220 pages
Publication date: 13 December 2024
Publisher: Taylor & Francis Ltd

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

Weight: 346g
Dimension: 155 x 234 x 14 (mm)
ISBN-13: 9781032874463

Hitmakers: How Brands Influence Culture

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