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The Righteous Brand: Consumer Brand Relationships in a Polarized World
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Product details
| Management number | 201813704 | Release Date | 2025/10/08 | List Price | $23.66 | Model Number | 201813704 | ||
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Format: Paperback / softback
Length: 238 pages
Publication date: 29 April 2025
Publisher: Taylor & Francis Ltd
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.
Weight: 380g
Dimension: 228 x 152 x 16 (mm)
ISBN-13: 9781032882369
Edition number: 2 ed
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Business
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