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H2H Marketing: Case Studies on Human-to-Human Marketing

H2H Marketing: Case Studies on Human-to-Human Marketing

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Product details

Management number 201813448 Release Date 2025/10/08 List Price $54.58 Model Number 201813448
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 213 pages
Publication date: 20 July 2023
Publisher: Springer International Publishing AG

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031223921
Edition number: 2023 ed.

H2H Marketing: Case Studies on Human-to-Human Marketing

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