Holy Hype explores the intersection of the sacred and profane in advertising and promotion, tracing the historical overlap of consumer and religious ideologies and evaluating the effectiveness of holy hype through recognizable sacred symbols. It is useful for scholars of communication, media studies, religion, advertising, and cultural studies.

Format: Paperback / softback
Length: 258 pages
Publication date: 15 March 2024
Publisher: Bloomsbury Publishing Plc

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News is a captivating exploration of the intersection of the sacred and the profane in advertising and promotion. Susan H. Sarapin and Pamela L. Morris delve into the historical overlap of consumer and religious ideologies, providing detailed examples of its use throughout history through analyses of over a hundred collected advertisements. The authors evaluate the effectiveness of 'holy hype' through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. This book is a valuable resource for scholars of communication, media studies, religion, advertising, and cultural studies.

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News is a captivating exploration of the intersection of the sacred and the profane in advertising and promotion. Susan H. Sarapin and Pamela L. Morris delve into the historical overlap of consumer and religious ideologies, providing detailed examples of its use throughout history through analyses of over a hundred collected advertisements. The authors evaluate the effectiveness of 'holy hype' through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. This book is a valuable resource for scholars of communication, media studies, religion, advertising, and cultural studies.

Dimension: 229 x 152 (mm)
ISBN-13: 9781793629364