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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
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Product details
| Management number | 201812691 | Release Date | 2025/10/08 | List Price | $72.02 | Model Number | 201812691 | ||
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| Category | |||||||||
Format: Hardback
Length: 360 pages
Publication date: 03 March 2023
Publisher: Kogan Page Ltd
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
Weight: 360g
Dimension: 611 x 156 x 23 (mm)
ISBN-13: 9781398606746
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